Once a week (or so), Copyranter brings you retro advertising good/badness. The year: 1971. The drink: Cutty Sark whisky. The understood, but not printed, word at the end of that badass mothafuckin’ headline: “bitch.” The dilemma: how to market uppity Scottish hooch to young black men angry after fighting and dying in a useless white man’s war against Communism. The solution: tell the angry black man that he is now in command—of his life, and of his woman. Your good-time party schooner has arrived, “right on time,” and you are the captain. Sure, give your first mate a taste, but why don’t you just keep hold of the glass, my man? |Image: Flickr/vintage advertising|