With cocaine usage on the rise in the UK, England’s Department of Health, via Mother London, began airing two new TV spots last week tagged “There’s a darker side to coke.” In the lead spot, Pablo the drug mule dog (he’s well known in the UK from previous anti-drug spots) confronts a skinny young sniffer’s who’s just powdered his nose, which causes the lad’s nostrils to verbally flare up. As far as government-sponsored drug ads go, it’s not bad, and definitely less preachy then the DOH’s pathetic anti-cannabis effort from earlier this year. Jump for some English humour, and a second spot which simply features a heart with a funny voice, dying.

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