Whoso Eateth My Beef…Hath Eternal Life
That’s a hell of an unpaid, unauthorized product endorsement. Wall poster inside Rio de Janeiro international airport for Bob’s, a Brazilian burger chain apparently not associated with our idolized Big Boy. Literal headline translation: “Bob’s. Brazilian as you like.” On the plus side: at least they used an illustration and not a photo of the city’s iconic Christ the Redeemer statue. On the negative side: well, damnation for us all. Also note, the illustrator turned Jesus’s hand so’s he could hold the blasphemous burger, a burger that the blog “i’m not sayin, i’m just sayin” says is less than divine-tasting. |Photo: i’m not sayin, i’m just sayin|
by Copyranter on October 7, 2009 at 11:30 am
Editor-in-Chief:
A better translation of "Bob's. Brasileiro come você gosta" would be"Bob's. Brazilian, the way you like it" (ie, not that American MacD's bullshit, except it's definitely the same Bob's Big Boy AFAIK0.
Bob's is not related to Big Boy in any way other than the founders having the same first name – it was founded in Ipanema, Rio de Janeiro, in 1952. I quite enjoy Bob's burgers – the secret sauce on the "Big Bob" has a bit more tang than a Big Mac.
I suspect that the above advertisement is not intended, nor received by its target audience, as blasphemy. The Cristo Redentor is not really viewed as a piece of religious iconography but rather as a civic symbol akin to the Statue of Liberty or the Golden Gate bridge, and is incorporated into all sorts of visual gags in Brazil. In this context I think the ad is effective at conveying that Bob's is just as "Carioca" as the Cristo.