FUBU Won’t Even Try To Pretend It’s A Black Clothing Company Anymore

daymondx-large Move over Lugz, Ecko and Lot 29, the world’s most toxic urban brand, FUBU, is readying a big comeback! Founder Daymond John is bringing his irrelevant design aesthetic back to crappy retailers after a five year recess. He describes the new line as “Carhartt-meets-Abercrombie & Fitch style,” surely a winning formula! WWD reports that he’s not “too worried about losing FUBU’s brand identity” since the kids nowadays have “a three-year memory span, so most don’t have a sense of the brand’s roots.” Wait, isn’t that a good thing? Especially since FUBU’s success is really attributable to the two old Jewish guys who made it profitable, not the urban fable John has tried to weave. |WWD|


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23 Responses to “FUBU Won’t Even Try To Pretend It’s A Black Clothing Company Anymore”

  1. I’m glad to see that they are depending on the stupidity of American youth to sell their product.

  2. Hey Bucky,
    I see you are still sour that Norm and Bruce Fired you, you didn’t live up to what you say you could do, You claimed that you could create a large following for the social networking for our brands and they believed you,, once they realized that you couldn’t deliver, they pulled up your skirt and flushed you down the toilet like the terd you are. I noticed you didn’t have a large following personally, so I couldn’t understand how you could do it for anybody else. I can help you with that, I will go on twitter and push your site as well as your twitter account for free. The reason I will do this is to help you find a following, cause you obviously need help. If you ask yourself why would I do this, its because, You are a clear hater and I truly believe the more a hater talk about you, the more curiosity you create in the market. Its like a free cheerleader! I love it!!! I need you Bucky!! Its like when you tell a girl “don’t hang out with that guy! he is a bad boy” that will make the girl do anything to be with him to find out what all the fuss is about!!

    SO, lets talk about the Old White jewish guys you referred to, Norman and Bruce! I have written about them in FULL in my book “DISPLAY OF POWER” (shameless plug)! I also talked about my agreement with SamSung. You wouldn’t know that because you don’t read! So as a “supposed to be” blogger you are not fact checking because 1>the book is out, 2>you are late cause the book has been out for 3 years and 3> you are incorrect due to FUBU is on public record, so check the ownership.
    no wonder you have a big following, your readers probably always find inconsistencies, late stories and hate based stories written by you. Poor fella
    Anyway, I will suggest people to follow you as well as read this blog, because at the end of the day, it will circulate and get me more press to push all that I’m doing and make you more depressed which makes you way more salty and makes you talk more which makes me get more and more attention! you get the picture, its a vicious cycle that I will profit from, and you will be the fuel to more and more PR for me!!! THANK YOU! THANK YOU! THANK YOU MY MAN! since this will be circulated so heavy, can i give a big ol shout out to my twitter @THESHARKDAYMOND catch me on my website DAYMONDJOHN.COM and the new FB coming out fall 2010, SHOPCOOGI.COM…. I think I covered it all. great talking to you my man. I will be forwarding people to your site.
    Best Regards
    Daymond John

  3. toney

    WHAT A DUMB A*** ARTICLE. YOU SOUND LIKE THE TYPICAL LOW LIFE HATER WITH NOTHING GOING FOR THEMSELVES. QUESTION, WHY WOULD YOU WASTE TIME, EFFORT, AND ENERGY HATING ON DAYMOND JOHN (AND STUPIDLY POST A PHOTOGRAPH) AS IF YOU WERE EXPOSING HIM. IDIOT, HE IS PLASTERED ALL OVER ABC!!!! I BET THAT MAKES YOU REAL MAD. OK, HERE IS MY SUGGESTION: PURSUE ANOTHER CAREER BOSS. I DON’T THINK YOU HAVE WHAT IT TAKES IN THE BLOG BUSINESS. SITE SUCKS, NON INFORMATIVE, ELEMENTARY GRAPHICS AND OBVIOUSLY DONT HAVE MANY VISITORS. WELL, SEE AT THE DRIVE THRU… REMEMBER, NO ICE WITH THAT COKE!!!!!!!!!!!!!!!

  4. polka dot kwame

    ‘Shark …

    Fact: In your book, you tell a good story and set an inspiring example of what taking chances and believing in yourself can lead to. Respect.

    Fact: For somone so learned and accomplished, you got baited and played yourself.

    Media Traning 101 focuses on and teaches judgment, style, choice of words. Come on guy, you’ve been around the block. You know this. If not, check with your publicist.

    As for Bucky, good, bad or otherwise, it’s thought provoking editorial. Why?
    1. Separated fact and opinion.
    2. Captured readers attention and provoked a “thoughtful” response.

    In closing, spread a smile and not hate. That means you too Mr. John. Your retort was a bit caustic and veiled animosity.

    Always kind regards,
    The Polka Dotted One

  5. TONEY

    Polka dotted one or getting sausage poke one, you sound worst than that jacka** Bucky. Oh wait, your the same person because only five people visit this wack site. Minus myself after today (Sorry dude it sucks). I don’t know and care who owns FUBU but I know one thing, I wore it and probably so did yo mamma. So stop frontin chump. I bet Bucky won’t speak on no real rappers on fear of getting the dog s** beat out of him. You too fake wigger. By the way, you and your name is played out like Kwame (if u know who that is) and those dam poka dots! Ok, Bucky aka The Polk Dot One, since Daymond John pulled ya card, you should first apologize, then offer to kiss his a** in Macys window showing your sincerity. Here is the problem your going to have, when you disrespect Black you disrespect us all! That has consequences peaches. XX00. Sweetcakes!

    D

  6. los angeles

    For the record … Fubu sucks and haters only live in SF, and if you are a rapper threatening to beat someone up, you probably are pretty lame, and not anything dangerous. Last, a brand that is reinventing itself when the brand was something not very inventive in the first place … Well good luck with that one, just when your clothes fall apart in 6 months cause you bought Jnco … I mean Fubu and the manufacturing is about making money and not quality, blame the angry dudes in this article that can’t spell. Also, Animal … You rock! And once again you killed it in the editorial section. From Aaron – I live in Harlem lame rapper come find me ACP and 135th.

  7. Ha. @Daymond: Truth hurts huh? Wouldn’t it have been much easier to just concede that, ‘yes it was the two Jewish guys that made me rich?’ It’s not a big deal and you should be proud of your history.

    @Toney: You muppet!

  8. Damn Daymond, you really Plaxico’ed yourself in the foot by leaving a comment on the site and ACTUALLY responding.

    When can we expect the American Eagle meets Ed Hardy line? #thingsyoushouldvethoughtabout4yearsago

  9. Toney

    @ Bucky. Muppet? LOL. As was mentioned, you are a disgruntled sorry a@@ former employee who obviously didnt or couldnt deliver. Perhaps even an undercover racist! Does it bother you that this Black dude has more money than you? Banged more white chicks than you ever knew? Or are you simply crying for attention at the expense of someone who had you running to the coffee? Instead of sucking off “The Jewish Guys” as you say, who fired your dumb a@@, you should be begging Daymond for a job- AGAIN!. The three friends you have on here are Capo (right) Los Angeles (From Harlem??? how stupid) and Polka Dot are laughable. 12:01 am, Im off of here. By the way, why do you have any ads on here? Perhaps because it s_ _ ks? Fill in the blanks. Love ya Peaches

  10. The shark daymond

    Incorrect again!!!!!!! I have to concede not that they made me rich, but they were a part of a large group that made me rich to be accurate!
    Here is the list :

    *Norm and Bruce made me rich!
    *Samsung made me rich!
    *my dedicated consumer made me rich!
    *LL made me rich!
    *My 3 fubu partners made me rich!
    *my mother that supported me made me rich
    *my ex wife that held down the house made me rich!
    *God made me rich by blessing me!
    *The press made me rich by supporting me!
    *my employees that work night and day for me made me rich!
    *my licensees that spread my message around the world made me rich!

    PLS GET IT STRAIGHT AND DON’T LEAVE ANYBODY OUT NEXT TIME HOMIE!!
    And I spoke about this all in “DISPLAY OF POWER” (shameless plug!) but you wouldn’t know that if you don’t fact check.

  11. Booger247

    Hahaha! This is some funny shit. I really didn’t pay much attention to Fubu…but now I’ma take a second look because I like Daymond’s style. Fuck your sissy ass media training 101 bulllshit! The fact that he even took time to respond like he did shows how real he is. I respect that. I don’t know who Bucky is, but obviously he has a chip on his shoulder. Next time, maybe you should deliver on your promises. As for Fubu being white OR black owned…. I’m more inclined to believe Daymond….cuz he’s still running his shit…and employing black folks, white folks, asian folks, jewish folks.. I think the only folks he don’t employ. is the wack as bustas like bucky who talk a lotta shit and don’t deliver…

  12. This thread is really, really real.

    Fer reals.

  13. QUEENSGIRL

    Good Morning Folks

    Not only do I follow Daymond John on twitter but I happen to know him from Queens..
    Back when he was working the night shift at Red Lobster, then sewing his clothes till wee hours of the morning, and then selling them all day..
    Now -he works from his office in the Empire State Building, travels the world, and is on ABC’s Sharktank Show…WOW

    He literally made something from nothing.. I’m proud of these guys. I’m inspired by these guys. And I’m glad they made it..

    I strongly believe that anyone who seeks success in life whether it’s careerwise or personal follow this successful business man. I urge you and your friends to read his book, watch his show, and follow him on his website. I’m looking forward to FUBU making an astounding comeback!!!!!

    Hey if the Donald did it, why can’t the SharkDaymond:)

    Queensgirl

  14. D

    COM-E-DY…must admit, the push lead me to this site, Damon may be on TV and hobnobbing with the best, but he still got that “street” in him and he has laid it out fo-ya! Guerilla Marketing 500, the grad course!

  15. dave jones

    re: Buck or ducky what ever he may be… i think he has a has of the small cock syndrome…all mouth no effin balls. youve got to love the little haters haven’t you… nice reference to muppet btw, head full of foam with a hand up your arse you couldnt have described your self better.

  16. Ted Bawno here. many of you know me from my ministries–The Ted Bawno Twitter Tabernacle for Money and Health. i have made many of you rich, much like Mr. John’s white Partner’s have made him rich.

    What is my point ?i’m rich, old, and white and i LOVE blacks and rap culture. And i have found ways to make money in those worlds and i hire so many black people that you may as well say the Ted Bawno Twitter Tabernacle is pretty much black owned! Anyway, i have been known to wear FUBU and i feel like it’s OK to do so. i don’t feel like an old saltine cracker wearing Mr. John’s garments. he done came up so no need to hate. black people: let’s team up and make this rap money! energy drinks? THAT’s RAP MONEY! Tight jeans–these days, THAT’s RAP Money! damon John, Ted Bawno, Mister Softee–whoever it is, even if you’ve got a soft serve vanilla and chocolate head, LET’S GET THAT MONEY, MAINE!

    Ted Bawno
    currently in Arizona with jane Fonda’s eldest daughter. yeah, i know it’s foul, but me and Jane are friends now. we’ve moved past our relationship. but her daughter? WOW. hubba hubba

  17. apple peeler

    No matter who you slice it – Fubu, Coogi, Married To The Mob – they all suck!

  18. I truly appreciate the lack of sock puppets here.

    Its great to see such open and direct debate.

    I am choking up…

  19. areyousmarterthana5thgrader

    Bucky Ducky u sucky lol

    Your such a racist. You don’t like anyone do you. Get a life, make some money, and work on ur website because it’s really terrible.

  20. clawzzy

    Fubu was always the lowest of low – horrible, awful stuff. Maybe the Weinfeld’s will use it as a write off? Maybe Nabile will head the production!

  21. Newbie 2 FUBU

    WTF?? Before Shark Tank I didn’t know FUBU history. As a white guy in the west, I had seen it in the stores etc – but really did not have a clue. Then I read Daymonds book out of curiosity, it was in our library free to check out. How can anyone doubt Daymond’s sincerity? White Jewish guys as financial backers // sure why the hell not? Samsung too // again why the hell not? Without the clothing concept, dedication, desire and street smart marketing of Daymond and his gang the above investors would never had seen the potential. That’s all he had at the start was potential – unlike the small companies Sharko D is reviewing in the Tank – Daymond’s clothing venture was a pure roll of the dice, no sales record to brag about. Lucky for him someone was willing to up the ante and Daymond had the smarts to make a deal. Notice how it always comes back to daymond?

  22. DelYAYO

    I saw some of the new fubu designs here http://www.youtube.com/alhayta#p/a/u/0/D3QI6__HQ9c and surprisingly, these joints look pretty hot to me. I have never for fubu. I don’t think I was old enough back when it was on and poppin. After that, it was relegated to something my uncle would wear. I didn’t know they were out of the US market for so many years…I thought they were just wack and nobody ws fucking with them. I have to say after seeing those new desgin, that I would definitely fux with them when they come back out. I don’t know what I was expecting…but that shit looks hot. Good job Daymond. Keep doing you. Like you said… If you don’t have haters, you must be doing something wrong.

  23. Its cool that Daymond actually responded to this I’m glad I stumble upon this…

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