Soft Drink Giant Not Deterred By Rebranding Failures of Rival Soft Drink Giant
After successful redesigning some of its own packaging last year, today Coca Cola unveiled a unified look for all its juice brands, including Minute Maid. Unlike the abstract disaster Peter Arnell created for Pepsi-owned Tropicana, consumers probably won’t complain all that much about this new facelift, since, for one, it doesn’t totally suck. Secondly, who the hell drinks Minute Maid?
by Bucky Turco on November 17, 2009 at 3:04 pm
Editor-in-Chief:
These are hideous. The Tropicana redesign was beautiful, and, I thought, effective; I was sad to see it go.