“If 12 Australians were killed by terrorists, it’d be front page news. Yet 12 Australian men and women die from bowel cancer every single day.” Cancer cells are terrorist cells! There’s a hidden I.E.D. in your colon! It’s intestinal jihad!

Watch Sydney get faux-attacked by Al Qaeda! Watch the burning high-rises across Sydney Habour, an opening shot that looks a whole lot like Manhattan did on September 11, 2001 (purely coincidental agency Banjo will tell you, I’m sure). Hear the wailing fire trucks, witness the soot-covered faces, relive the terror with me fellow Gothamists!

The spot is for the Gut Foundation. Sydney, of course, has been hit by zero Al Qaeda attacks (but almost!). But hey, if this insensitive, lazy, borrowed-interest commercial—which begins airing today Down Under—makes just one queasy Aussie man or woman get a colonoscopy, well, fuck you New York! As Australian adman John Singleton, who is the driving force behind the initiative, says, “There’s no point on being a soft cock about it, you’ve got to make an impact.” |Video via: mUmBRELLA|