300_aseemaAd Creep Update is a regular feature on ANIMAL documenting the spreading epidemic of advertising media placement seeping into every nook and cranny of your daily life. Slumdog accountants! Aseema, an education center for underprivileged children in India, placed this abacus on a street sewer grate in an affluent neighborhood of Mumbai. Look at the cute urchins, enduring the stench while counting how many Oscars Slumdog Millionaire won. If these were placed throughout the city in high traffic rich people areas, it would be a smart ambient campaign. Unfortunately, this was apparently the only installation made by ad agency 141 Sercon—which means it was done mostly for accumulating ad awards, not because of altruism. Surprisingly, It’s not the first instance of sewer Ad Creep. It’s not even the first instance of abacus Ad Creep. |Image: adsoftheworld|