Ad Creep Update: Sheep

04.21.09 Copyranter

Ad Creep Update is a regular feature on ANIMAL documenting the spreading epidemic of advertising media placement seeping into every nook and cranny of your daily life. It’s getting baaad (sorry) out there with the ambient ad animal abuse. Dogs forced to be walking dog food billboards. Black cats selling scary video games. Cows being branded with branding. Even humans are unwittingly getting turned into ad fleas. What’s next? Bald Eagles carrying Hair Club for Men banners? Now, UK online ticket seller thetrainline.com is humiliating sheep in what they’re calling “the UK’s first lambient media campaign.” The be-jacketed ewes, located in a field near Gatwick airport, are promoting the fact that train passengers can save up to 43% on their fare by booking it online. Iain Hildreth, marketing director of thetrainline.com, says “The sheep seem to be quite enjoying the experience…” Tell that to Lulabelle! If the campaign is a success, The creepy Hildreth says they’ll be looking to roll it out in fields all over the UK. How depressing. Sounds like the plot for a sequel to Orwell’s Animal Farm. |Video: Brand Republic|