milkywaytaxiAd Creep Update is a regular feature on ANIMAL documenting the spreading epidemic of advertising media placement seeping into every nook and cranny of your daily life. This instance of ad creepage comes to us via already ad-clogged New York City. Pretty smooth, huh? Not only will a delicious Milky Way fatten your ass, it just may save it, too! Which brings up a concern: if I’m injured in an accident while wearing one of these chewy, stretchy seatbelts, can I, in addition to suing the NYC TLC, also sue Milky Way parent company Mars? I’m just being a jerk, because people expect me to be a jerk, and because I am a jerk. This is actually a welcome ad creep by BBDO New York. In fact after the jump, take a look at the second, smarter piece of stretchy ambient advertising from this campaign. Smarter because the placement—at cinema snack bars—jives perfectly with the product…except Milky Ways aren’t usually available at NYC cinema snack bars. No matter! You’ll be compelled to run to the corner deli after the flick and devour one.

milkywaycinema
|Images: coloribus|