Ad Creep Update is a regular feature on ANIMAL documenting the spreading epidemic of advertising media placement into every nook and cranny of your daily life. Some absinthe-drinking philosopher somewhere (probably France), sometime once said something like, “maybe the universe is a big dog, and we’re all just a bunch of fleas” or somesuch crap. Which leads us to this 225 square meter sticker placed on the main floors of three shopping malls in Jarkarta, Indonesia. The advertiser is Jakpetz, a local pet store chain. The product, Frontline flea and tick spray. And drone-like Indonesian shoppers play the part of disgusting ticks and fleas. How clever! And depressing. Because that’s exactly what all we humans are now: pathetic consumerist bugs crawling on a dying dog of a planet…I’m kidding, it’s fun and cheeky and memorable and…we’re out of fucking vodka at the agency.
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