This is a new UK ad for the SEAT Altea XLâ€”an ergonomic Spanish family car. But SEAT UK communications manager Rob Taylor desperately wants to change the vehicle’s image into a sexy fuck-mobile for English parents. Really Rob?
We really wanted the campaign to carry some of the â€˜SEATTITUDEâ€™ that we believe runs right through our sporty Spanish brand. Opting for a slightly risquÃ© style does just that, and shows SEAT drivers really have a lust for life!
SEAT-TI-TUDE. As explained at the Inspiration Room, those bare seatsâ€”and every other detail in the adâ€”were painfully groupthinked, including the barely discernable bra, which the 20-member production team felt needed to be “neither too sexy, nor too â€˜comfortable.'” This is what happens when marketing controls creative: copy (click ad) that reads like an internal memo, and an ad that looks like a sell sheet. It’s bad car ad week on ANIMAL. |Image : The Inspiration Room|