China Ad Watch: Food Fight!

08.21.09 Copyranter

Mustard arrows! Ninja death star bloodburger! Spaghetti tornado! Crab sauce…something or other?!? The ad attack on the increasingly-Westernized people of The People’s Republic continues with these wicked violent messy ads for P&G’s Ariel laundry detergent. Headline translation: Be prepared with Ariel. Prepared for a grub-bath! There will be stains! Click the ads and examine over-art direction at its best/worst. Hopefully, Chinese Ariel is safer than Chinese pet food, toothpaste, tires, toys, jewelry, hammocks, candles, etc. (here’s a partial list). Campaign by Saatchi & Saatchi Guangzhou. Previously in China Ad Watch: Fart Bubble Pants. |Images: ad goodness|