The Rihanna-pummeling martial/R&B artist probably doesn’t know about this stupid new campaign for the 200+-year old snooty English mixer via ACW Grey in Tel Aviv. But at least his name appears in print without any mention of being an asshole girl-beating monster, so, baby steps CB. Other names showing up in this celebrity cocktail word game campaign are Bruce Willis and Michael Phelps—already the hero of a Calgary head shop’s ads. The Phelps ad (click gallery) is especially idiotic.

Images via: Coloribus