In 2003, Mayor Bloomberg took a sweet sip and christened Snapple the “official beverage of New York City,†as part of an unsuccessful marketing agreement giving the beverage giant exclusive rights to peddle high fructose corn syrup-laden drinks to the city’s schoolchildren. Now with that contract completed, the city is free to change course and attack the sugary drink maker, or at least its likeness, in a series of new Department of Health ads declaring: “Don’t Drink Yourself Fat.†Going up on subways today, the PSAs show sugary streams of Snapple, Coke, and Gatorade-style soft drinks morphing into gleaming blobs of fat, bubbling over a veiny, yellow, lard-filled glass. |NYDN|
