Well, except to the .000001% of you sick fucks. Admen will of course attempt to use sex to sell anything, even the unsexiest of products like shoe polish and…typing tutorial software. And now, Sara Lee’s Ambi Pur hospital grade toilet disinfectant. The campaign, by JayGrey in Sydney, is certainly fun to look at—the art direction and photography playfully reimagine the Calvin Klein Obsession ads. And the company trumpets its products’ smells, as opposed to their cleaning power, claiming: “our fragrances are complex aromas, and contain base notes, middle notes, and top notes, for a full sensory experience.” Sensory, maybe, but not fucking sexual. And the base notes of cheekiness in the ads do not quite mask the top notes of sexism. |Images: Adland|