Ensuring their new “performance” cycling sneaker wonâ€™t be taken too seriously, adidas curiously collaborated with two brands with only the faintest interest in riding bikes. Streetwear website Hypebeast and Berlin sneaker shop Solebox helped the footwear giant design their own Zeitfreis, matched with a couple custom painted Bianchi track bikes as â€œThe Complete Ride.â€ Asked about their biking habits and local fixed gear scene, Jason Chow from Hypebeast and Hikmet from Solebox laid it all out to Crooked Tongues:
Jason: I donâ€™t ride regularly due to the fact that living in Hong Kong with the traffic and killer summer humidity it makes for an unbearable situation. To me, cycling is a great exercise and leisure hobby. Iâ€™ve ridden a few fixes and is something I might explore on a more permanent basis in the future but until I find more time, I donâ€™t think Iâ€™ll splurge my paycheck on a bike just yet.
Hikmet: I would be lying if I am saying, that i am a cyclist. I know how to move a bike. But thats it. But I loved as a child to look the indoor cycle championships on TV. Especially the crashes. The fixed bike scene is still at the beginning, so there will be more attention directed to it in the future over here in Germany.
While it’s good to know they share our enthusiasm for watching pile ups on the velodrome, their disinterest in actually riding bikes makes it hard to believe that they were even recruited to sell the so called “innovative cycling” sneakers in the first place. Also, for the price they’re asking, $150 and $200, you may be better off copping a pair of real, stiff soled cycling shoes, even if they don’t have a half-cocked track bike to match.