Diddy, being the friend to the poor and imbibed that he is, wants to help your drunk ass get back to your shitty New York City studio apartment on New Year’s Eve:

“(Diddy) will work with the Taxi and Limousine Commission to have teams distribute debit cards, good for one taxi fare up to $15, in Times Square that night between 11 p.m. and 3 a.m. Diddy-centric advertisements for the plan are appearing now on taxi backseat TVs. The cards are available only to ‘adult consumers,’ so shitfaced 15-year-olds won’t get a free ride from Diddy.”

Now that Diddy is paying your cab fare, good luck even flagging down a cab on NYE in NYC! |Village Voice|