Dow’s New Bottled Water: B’eauPal

07.16.09 Copyranter

Bottled at the source, the source being the site of the worst industrial accident in history: the Union Carbide plant in Bhopal, India (Dow owns UC). To mark the 25th anniversary of the disaster, the Bhopal Medical Appeal and professional Dow harassers The Yes Men—with design help from London’s Kennedy Monk—created this new brand of bottled H2O filled with actual water from still-contaminated ground near the site. The Dow triangle logo does make for an attractive label. The copy on the label reads, in part:

The unique qualities of our water come from 25 years of slow-leaching toxins at the site of the world’s largest industrial accident. To this day, Dow Chemical (who bought Union Carbide) has refused to clean it up, and whole new generations have been poisoned.

On the plus side, B’eauPal is very low in sodium. On the minis side, it’s extremely high in Carbon Tetrachloride—which isn’t very good for you. Click to view the product gallery, which includes a man hopefully fake-drinking the toxic solution, and check out the short video on the making of B’eauPal below.

|Via: Osocio|