Drinking, drugs, smoking, and sex. Seems to be the only human activities, ad-wise, we cover here on ANIMAL. What do you expect? You humans are a bunch of fucking heathens. And Australians, apparently, are the worst (best) of the species. Living on an island continent, Aussies naturally love to swim. And, thanks to that Simpsons episode where the size of their Fosters beer cans impresses even Homer (sorry, can’t find the clip), we know they love to drink. “Almost half of all adult drowning deaths involve alcohol,” reads the headline on these collaborative print ads via the Royal Life Saving Society and the Australian department of health. That’s a lot of drinking and diving! Here’s an idea, mates: swim THEN drink. These PSAs suffer the usual PSA problem: interesting visuals that evoke zero emotion. Jump for the second ad in the campaign featuring a drowned babe on the rocks.

|Images: The Arab Aquarius|





















Sorry, but if I remember my Simpsons correctly (and I do) the beer can is kinda underwhelming to Homer.
H: Give me one of those famous giant beers I've heard so much about.
Bartender: Something wrong, yank?
H: No. It's pretty big…I guess.
Also, I bet there would be fewer drinking and drowning incidents if there water flowed the normal, American way down the drain.
Ah, but Homer's reaction was coy and nuanced. On the inside, I believe he was very impressed.