This past weekend, the WWF pulled of a successful worldwide public relations coup and got whole cities and product hawking brands to turn off their lights for Earth Hour so they can pretend to care about climate change and pay it as much mind as people do Facebook cause invitations. Photographer David Lam was roaming the streets and took some photos of the Empire State Building and key locations in Times Square before and after the artificial environmental awareness event. More after the jump.

Photos: Director Dave