The museum: The Tamayo Museum of Contemporary Art in Mexico City. The ad agency: DraftFCB. The art director: a tortured soulless artisan who longs to be the Mexican art world’s next El niño. Unclear: whether this is the same art director who produced Tamayo’s last violent Photoshop shock ads. Again, This new campaign shows illustrative interpretations of what happens to visitors taking in works at Tamayo. Yes, we get it: art is violence, it’s been said before. But (click ads), self-torture by power drill, nails and and a C-clamp? Unsubtleness is also torturous. |Images:|