Fake Estate Is the New Real Estate

04.22.09 Copyranter


The NYC retail real estate market, while healthier than it is in many cities, is still in the sewer. Here urban retail realty developer Thor Equities, with some garish building wrapping, has turned their empty property on Broadway between 21st and 22nd into an obnoxious carnival barker. Step right up! “The next greatest show on Broadway is here!” “Lease me now (heart) me forever!” Why not just go ahead and get some of your under-employed agents to yell from the windows with bullhorns, Thor? Desperate times call for desperate measures. Previously in NYC Advertecture: Delta turns Houston St. building into a London brownstone.