hyundai-blank-adsHyundai Card and Hyundai Capital paid $2.2 million for exclusive rights to inundate Seoul subway riders with ads at several stations for the next three years. Realizing that less can be more, the financial services company is using a minimalist-style marketing campaign to not only tout their brand, but also the purported public service they’re pulling off by including extra white space in their onslaught of ads. Alongside their station-wide billboard display, Hyundai writes, “The world is flooded with too many ads. For a short while, we want to leave it empty for you.” |WSJ|