Last week, workers began transforming the four-story tall DKNY ad at the corner of Houston Street and Broadway into an ad for Hollister, which is taking over the building’s retail space. As of this morning, the painting of the city’s pre-September 11th skyline is gone with only the lettering faintly visible through the layers of brown. Soon, the wall will be finished off with the logo for the Ohio-based surf clothing company, rendered here.

Photograph by Bowery Boogie