The product being sold here is trucks. The company is Freightliner Trucks. The ad agency is BBDO Nicaragua. The line, translated, is “Power In Motion.” The concept is, I think, “Our trucks are so powerful, they make fictional powerful superheroes shake and sweat with fear.” Is that what you get out of this? OK. Here’s my professional take on this campaign: these are maybe the stupidest ads I’ve ever seen, certainly the stupidest I’ve ever seen done by a supposed “creative” ad agency. The concept, the art direction, the photographâ€”it’s overpoweringly shitty. And, assuming the ads have been produced, hello law suits! Marvel would easily win an Incredible Hulk infringement case. After the jump, view a sad Superman knockoff that would make DC Comics/Warner Bros. sob/sue.