You’ve seen begging kids at the bottom of your shopping carts. Branded fake puke stains on the underside of your college toilets. Faux damage stickers on your car via a Swiss insurance company. And phantom abandoned babies in your town squares. Now, in the Seoul, South Korea Sindorim subway station, a light box billboard for the Nikon D700 that repeatedly snaps your photo, paparazzi style. The board is equipped with motion detector sensors that fire up the fake flash bulbs every time somebody walks by. 500,000 people walk past the board every day, so, LOTS of flashing.
The ad is a Cannes Bronze Lion winner via ad agency Cheil Worldwide, and moves humanity another step closer to a hellish Minority Report targeted advertising future. More images of the annoying board below.
|Images: Direct Daily|
I wonder how epileptic and light-sensitive people would react to this ad.
Probably by flopping around on the floor and foaming at the mouth. Then suing.
I like it. It grabs your attention, but it does it with a cool idea. I'm a Canon man though.
-M