16-jay-z-pa-_164292s Back in 2006, the mentally deficient managing director of Cristal, Frederic Rouzaud, said that rappers were bringing “unwelcome attention” to the luxury brand of champagne with their frequent shouts outs in songs and videos. Jay-Z immediately fired back, calling them racist, and decided to publicly boycott the brand and adopt upstart bubbly Armand de Brignac aka Ace of Spades. It made its way into several of his videos and things are paying off thanks to Hov’s endorsement. Although sales of champagne are down across the boards, the gold bottled brand is doing excellent. According to the Independent, they’ve sold out their “entire production run of 60,000 bottles” and within three years will reach its limit of 82,000 bottles. Hey Frederic we’ve got a question for ya: Vous etes tares ou quoi? |Luxist|