These days, with every ad agency, digital guru, social media specialist, and brand ambassador looking to stuff the Web full of mini-, micro-, macrosites, webinars, blogs, vlogs, apps, widgets, etc., sending you clicking and scurrying to and fro and to again, all to create the impression for a marketer that their consumers are engaged out the ass (breath), it’s nice to see a product perfectly position themselves with a website where nothing happens. Have A Break, indeed. Love the caveat line at the bottom offering you a reward if you detect something happening. THIS is rich media…rich chewy delicious media (via adverblog). Jump for an equally smart yummy piece of Kit Kat benchvertising. Related: KeefKat.

|Image: AdsOfTheWorld|