Welcome to another installment of China Ad Watch, a semi-regular feature on ANIMAL where we check in on the latest head-scratching adverts of the People’s Republic. How do I know the boys’ names? Well, Guinness’ Chinese agency BBDO Shanghai was kind enough to name the files they sent around the Internet. Yes, “every man has a dark side,” even these blonde pouty androgynous non-tough guys. Worldwide, Guinness often riffs off its iconic dark hue with its advertising imagery.But I don’t think these fey-bashing digital paint jobs leave you feeling either thirsty or good about the brand. Btw, these are the kind of dark depraved men who drink Guinness. |Images via: IBIA|