The Museum of Modern Art doesn’t appreciate their ads getting vandalized even if it does make them slightly more relevant, increases media attention, and most importantly, fosters a discussion about modern art. After learning that the creative agency responsible for designing their prolific marketing campaign for a Brooklyn subway station in turn hired ad altering artist Poster Boy to give it a face lift, the venerable art institution fired The Happy Corp. and condemned the action with strong words. “The Museum deplores any kind of vandalism and is profoundly distressed that the posters were defaced,” said MoMA spokesperson Kim Mitchell. Right! Because they would never EVER invite vandals to take part in an exhibit.
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