olympus_dogsolympus_eagle

Ha, the Olympus e620 FREEZES the action (click images to enlarge). My first reaction to these very literal product benefit visualizations via JWT Sydney was, ‘OK, nice layouts, ad school creativity.’ But then, second, third and fourth, and fifth thoughts popped into my head. Creative license or not, “built-in visual stabilization” sure as shit ain’t gonna come close to freezing an eagle snatching lunch (I’ve seen it happen live, and it is a fucking blur.). Also, Dog racing? Eh, the agency should have maybe not picked an activity that’s universally regarded as greyhound torture. And…haven’t I seen this exact camera ad concept before? Yes. Yes I have. Lastly? Stop Ad Animal Abuse! |Images: coloribus|