Finding new ways to separate streetwear enthusiasts from their money, New Era has released a LED light that attaches to flat-brimmed hats. Hypebeast astutely observes that the hat company didn’t actually invent the light bulb, “the technology has already been discovered to a certain degree,” but incorrectly claims New Era refined it. Actually the master milliners just branded a piece of cheap plastic, the kind of product that will probably wind up killing baby birds. |Hypebeast|