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Earlier this month, the Museum of Modern Art launched an ambitious ad campaign, plastering the entire Atlantic-Pacific Avenue subway station with 57 mostly staid works of art that you’ve probably seen before, that was, until Poster Boy got his hands on them. New York magazine reports that the constructive vandal joined up with Doug Jaeger, the CEO of the creative agency that executed the campaign and altered the pieces—Aakash Nihalani also added his signature stye. Not only did the artistic action breathe new life into the marketing initiative, but it also was an interesting way for Jaeger to offer his client some excellent added value, even if they supposedly didn’t ask for it. Click below for another visually arresting modification that pushes Poster Boy one step closer towards the dark side.


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|Photos: Doug Jaeger|