…we saw surreal illustrations of men with penis heads and rectum noggins promoting thyroid cancer screening. Today, we present men wearing tiny tighty whities, boxers, and a shiny golden thong on the crooks of their arms to promote prostate cancer blood testing. The campaign. which won a Press Bronze Lion at Cannes, is for the Prostate Cancer Foundation in Aarau, Switzerland. “Prostate Cancer? A blood test will tell you.” Well, I guess this is one way to address and assuage a man’s mortal fear of having a doctor’s gloved and lubed fingers stuck up his chocolate starfish. But doing so with such freaky fucking layouts kinda defeats the purpose by reminding me of how queasy the whole medical examination process makes me feel. Click the ads to better examine the sick visuals. |Images: AdsOfTheWorld|