Standing on the steps of Union Square on Sunday, Reverend Billy Talen officially declared his run as Green Party candidate for New York City Mayor. The long-time activist preacher, well known from his work with the Church of Life After Shopping and Morgan Spurlock’s documentary, What Would Jesus Buy?, declared to a crowd supporters and press, “This campaign will be the revolt of the fabulous 500 neighborhoods, amen!” At the core of the Reverend’s campaign is the idea that “the greatness of New York comes from its neighborhoods,” which he’s focused on protecting and strengthening.

With his electric blue suit, shock of blonde hair, not to mention his own gospel choir kicking off the campaign, it’s clear Reverend Billy is not your average candidate, but Mayor Bloomber would be wise not to underestimate the power of the preacher.