As GM declares bankruptcy and the government takes an unprecedented 60% stake in the maker of unsellable automobiles, Rolls-Royce is cruising right along, reporting its best sales in nearly two decades. Of course, as the luxury brand’s director of sales and marketing points out, their demographic happens to be filthy rich with even their accessories costing more than a typical Phantom:
“[A car like this] is pocket change,” he says. “Most of our customers will have something on their wrist that’s more expensive than this.”
Still, there are challenges when dealing with people this awash in money, mainly, which toys they are going to buy or replace next:
“There are so many competitors for RR that are not necessarily cars; a second car, a helicopter, replacing the yacht,” says Rolls-Royce chief executive Tom Purves.