If you smoke, you’re not just committing suicide, you’re knowingly murdering everybody and basically killing the entire world, at least according to ad agencies desperately trying to win awards under the guise of doing “unselfish” pro bono work. These lazy first-idea second-hand smoke ads, via DraftFCB + ULKA in Mumbai for the Cancer Aid & Research Foundation, aren’t award-winning and don’t even make it into the top five anti-smoking ads we’ve seen here on ANIMAL in the last year or so. You don’t hate cigarettes enough, India! If you did, you would have made a 13,000 cigarette Hitler sculpture or a 15,000 butt billboard or black lung matchbooks. Note: if you do smoke in New York City, you are polluting non-smokers more effectively than the rest of the nation. |Images: coloribus|