KOK05_Pattern_Lineup_v2

After successful redesigning some of its own packaging last year, today Coca Cola unveiled a unified look for all its juice brands, including Minute Maid. Unlike the abstract disaster Peter Arnell created for Pepsi-owned Tropicana, consumers probably won’t complain all that much about this new facelift, since, for one, it doesn’t totally suck. Secondly, who the hell drinks Minute Maid?