After successful redesigning some of its own packaging last year, today Coca Cola unveiled a unified look for all its juice brands, including Minute Maid. Unlike the abstract disaster Peter Arnell created for Pepsi-owned Tropicana, consumers probably won’t complain all that much about this new facelift, since, for one, it doesn’t totally suck. Secondly, who the hell drinks Minute Maid?
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These are hideous. The Tropicana redesign was beautiful, and, I thought, effective; I was sad to see it go.