Ad for the Rowenta Silence Force 2100 watt vacuum cleaner by Publicis. I’ve never heard of Rowenta, but they sell a range of household products and are part of the Groupe SEB French consortium of brands which also includes Tefal, Krups, and Moulinex. Well, uh, that’s one pretty damn unusual and exaggerated way to convey super-strong suction. I guess I have to say it’s the best print ad I’ve ever seen for a vacuum cleaner, although the competition that I could find in that category sucks. But, is using an out-and-out goofy lie of visual more persuasive than the usual boring TV spots showing Hoovers picking up nails and pebbles and shit? The ad would certainly pique the interest of fowl-blasting Sarah Palin. The hunter on the left looks like deadeye Dick Cheney.
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