Here, we have the latest example of what we get when governments do anti-drug ads aimed at teens—weak, preachy parental messages that talk down to kids and treat them like utter morons (or slugs and bugs). The sign off line of this anti-cannabis spot which began airing last night in England is, “The more you mess with cannabis, the more it messes with your mind.” Thanks Mr. health teacher! Uh, can Billy and I go to the bathroom? Also, despite being produced by Mother, an ad agency with a pretty good creative reputation, the spot employs one of the hackiest devices one learns in the first semester of ad school to always avoid: the visual label. Basically the commercial is a bloody mess. Related: NYC’s unintentionally-hilarious anti-drug phone kiosk campaign.
|Video: Brand Republic|