For your viewing bemusement: It’s the latest clueless commercial via the 23-year old Partnership for a Drug-free America, an organization that has failed miserably in its quest to make America drug-free. Here, much like a recent UK anti-cannabis spot, we’re taken inside a terrible teen’s den of iniquity. Ooh, scary!
Titled “Party At Troy’s,” the spot will give many parents their first fake voyeuristic peek into REAL teen debauchery. Stoners! Pukers! Smudged mascara…that you paid for Mom! Anyway, the stupid creative linchpin here is words literally made of drugs—because “drugs are talking to your kids.” There’re words made of pot smoke, painkillers, and beer. The beer phrase actually looks like piss, and seems to portend a coming golden shower. So parents, before you have that drug chat with your teen, pop a Xanax and bring this vid up on the YouTube and watch it together. Then, stare at them accusatorily until they breakdown and hand over their stash. Spot by Ground Zero LA. |Video: BestAdsOnTV|
What a boring party… probably needed more drugs.
Dammit! Why didn't *I* ever do that beer-in-my-shirt-pocket thing?? FFFF!
Nobody here has a daughter, obviously. Nothing anyone will ever put on TV will dissuade kids who want to take drugs from taking drugs. But kids aren't the audience here. Amazingly, most parents (according to studies) never tell their kids so much as, "Gee, I sure wish you'd never take drugs." What's the harm in suggesting they try it? Everyone with a drug history doesn't wind up here, all cool and shit.
Mark -
Yeah, all this stuff is is a handout to both the ad agencies and the networks, well and now online ad agencies as well.
Corporate welfare in it's least damaging form.