And the Award For Most Tasteless Ad Invoking 9/11 goes to…the World Wildlife Fund

09.01.09 Copyranter


It’s raining planes! Praise Allah! Other nations love having fun with 9/11 imagery to promote their noble causes. Here, the World Wildlife Fund, via a DDB Brazil ad that’s apparently running in Israel (according to the press note), reminds us self-centered New Yorkers that the Indian Ocean tsunami of 2004 killed 100 times more people than the terrorist hijackers. “The planet is brutally powerful. Respect it. Preserve it.” And donate to the WWF. Because by doing those three things, the earth will respond by never cracking open and unleashing another wall of death water ever ever again. So readers: is the ad tasteless? Maybe. Insensitive? Possibly. Illogical? Most definitely. |Image: Coloribus| Update: WWF clears the air, the ad is not theirs.