Back a few years ago when he could still afford a Range Rover, rap mogul Damon Dash was shelling out millions to advertise Roc-A-Fella properties in Hip Hop magazine XXL. What kind of coverage does a buy like that get? Depends. When blindly filling out insertion orders, all he received was a bunch of gossip items, but the minute he complained and threatened to pull ad dollars, the mag actually gave him the cover along with Cam’ron. Then Editor-in-Chief, Elliott Wilson, was fully complicit in the shady dealings and wrote this nonsense in an attempt to justify the purchased cover story while not alienating BFF Jay-Z:
But truth be told, Dame Dash deserves this cover. For 10 years he helped build Roc-A-Fella Records into the dynasty he and his partners, Jay-Z and Kareem â€œBiggsâ€ Burke, kept insisting it was. Indeed, Jigga will go down one day as the greatest rapper of all-time (thatâ€™s right, the G.O.A.T, fuckers!), but without his hardworking, ball-breaking, take-no-shit pit bull by his side, the road to the riches would have been much harder for Shawn Carter. Holla!