Despite what the embarrassingly awful Madden Brothers might tell themselves, punk has been dead since before most of you pretty sk8r rebels were even born. So, when Mr. Iggy Osterberg “shockingly” sold out last January to sell car insurance—ironically for a company whose policy was to refuse to cover rock stars—I reacted with exactly 46 words about it.

Now, Undaunted by the digital shitpile of criticism directed at the insurer, Swiftcover, and Pop, The two have returned in a £30 million multimedia campaign featuring “little Iggy,” a spitting partying puppet representing big old Iggy’s dead youth. Ugh. It’s just a terribly predictable spot by London agency MWO. But who the fuck cares? Geico’s got the Gecko. Swiftcover’s now got the Iguana. |Video via Brand Republic|