Ask any ad creative about working on a Pharmaceutical account, and they will probably visibly wince. Drug company marketing directors are humorless automatons (they have to be) who approve work like “Viva Viagra.” I’m not saying this Bayer ad via Australia featuring a cheap joke with a cheap stock photo is an award-winner. But if this is in fact a produced and running ad (which it appears to be), Melbourne agency McCallum deserves to be toasted (heh) for getting this butt-head-level idea approved. Bayer is an ultra conservative German firm, and the third-largest pharmaceutical company in the world. But, they did use to sell heroin. And you can’t spell herbicide without herb. |Image: AOTW|