He’s Axe’s answer to the Old Spice Centaur. He’s half man, half sofa, all anthropomorphic asininity; so, perfect for the young mooks who think girlie-spraying their bodies=lingerie models bouncing on their dicks.
The spot is by Bueno Aires agency Ponce for Axe’s Play 2010 body spray. It continues Axe’s specious creative strategy that has been repeatedly lambasted because it “blatantly objectifies and degrades young women.” That’s true, but Axe also degrades young men by compartmentalizing them into odoriferous idiots who think about sports and sex and nothing else. At least this spot has a surprising, if ultimately expected, ending. But I think English Leather would be the fragrance of choice for this Centard. |Video: IBIA|