Photoshopped Homelessness Week continues. These faux gritty street scenes were imagineered by London ad agency WCRS for the UK office of the Born Free Foundation, a wildlife conservation organization. Wook at da cute widdle homeless lion cubbies!

Born Free launched the press campaign to “highlight the fact that thousands of endangered animals are being forced away from their homes every month by deforestation, human expansion and poaching.” Visually, the campaign is a bit repetitive. if you’re going to anthropomorphise the poor animals, why not push the “creative envelope” a little—maybe put the gorilla on a tube train playing a beat-up bongo, or show the mother lion sleeping stretched out on a park bench. Maybe not. While we normally decry Photoshop Aninal Abuse here on ANIMAL, I guess we’ll give a fellow critter defender a pass. |Images: Campaign Live|