CheBJ

To celebrate its 10th anniversary, the Belgian men’s rag has set up a microsite, “the blow job,” where you blow into your computer’s microphone to make a woman’s skirt rise. If you make it rise all the way up (not hard), you get to register for a chance to win a free year of Ché. If you don’t blow hard enough, you’re called a pussy. Oh, and a stupid pic of you blowing is automatically posted on the site. For that, the woman should not have been wearing panties. Jump for a new Ché spot with a predictable ending you see coming about 5 seconds in.

At least the babysitter appears to be of legal age. It’s part of the magazine’s long-running campaign “Let’s keep dreaming of a better world,” a world that previously envisioned women freely inviting men to sexually assault them. Hey, at least a lad magazine is still publishing, right? Ad agency: Antwerp’s Duval Guillaume. |Image: AOTW|