God, this unending “using Lynx/Axe = sex with hot babes” brand positioning is just getting so fucking tiresome. But, here we go again. This time, via Australia, it’s a “Girls look hot wet. Guys don’t” TV and interactive campaign for Lynx Dry deodorant. Want to see many beautiful women getting soaked in slo-mo?
The guys in the spots are certainly sporting some disgusting, majorly exaggerated underarm baloney slices. Not to worry. If you visit the Lynx Dry website, you can use your mouse to spray away those stains, which in turn will cause women dressed in bikinis and tight blouses to be repeatedly drenched. So while you’re jerking the mouse with your right hand, you can simultaneously jerk your gherkin with your left hand.