darth_vader

Earth Hour, when the planet theoretically goes dark for 60 minutes, is at 8:30pm on March 27th. To promote it, The Belgian chapter of the WWF once again presents “Darth Fladder”—a skinny, tube-sock wearing dark lord with a zaftig blonde wife.

“Fladder” was created two years ago by Brussels ad agency Germaine, but this is the first video. You can also “friend” him. I’m sure they came up with the silly brother concept to lessen the chance of George Lucas suing them back to the Dark Ages. But notice they conveniently leave out his identity in the video, making those unaware of his conception think that this character is in fact Vader. The “for once the dark side saves the planet” idea is not awful, and humor beats heavy-handedness when trying to get apathetic people to act. But the agency should have just gone with a scarier, truer Vader facsimile, and dared Lucas to risk the bad press of attacking a good cause. |Video: osocio|